George Gallup

George Gallup was born November 18 in 1901 in the U.S. city of Jefferson. He soon began working to pay for their education. In 1923, he graduated from college and began teaching.

Two years later received a master's degree psychology, and soon the doctor. His thesis "On an objective method of determining the reader's interest in the content of newspapers," already has begun many years of research.

Gallup was one of the first social scientists who developed the statistics as a science. In his doctoral dissertation, he justified the need for the empirical study of public opinion. That is simply suggested that instead of theoretical reasoning directly ask people what they like and what is not.

In 1932, Gallup has served as a professor at Northwestern University of Iowa. But in the same year with his family went to New York. He was invited to head the research department in an advertising company Young