World Smile Day (World Smile Day) is celebrated every year in the first Friday of October. The fact that this wonderful holiday there, the world is indebted artist Bella Harvey (Harvey Ball). In the mid-20th century, he lived in America. Nothing remarkable his work is no different: the critics are not particularly interested in them, his paintings hardly threatened immortality.
But somehow he was approached by representatives of the insurance company State Mutual Life Assurance Company of America with a request to come up with some bright and memorable character — a business card company.
Harvey did not have long thought, he took and offered to customers that now, without exception, Internet users are called "smiley" — a smiley face at the yellow. It happened in 1963. Customers have taken job paid fifty dollars Bella, manufactured badges with this little face and distributed to all staff of the company. The success of such a "small" has surpassed all expectations. The company's clients were delighted with the innovation — a few months later was released more than ten thousand icons!
Soon cute little face began appearing on T-shirts, baseball caps, envelopes, postcards, matchbooks. Even the U.S. Post Office issued a stamp with the symbol.
A smile is international! (Photo: Katrina Brown, Shutterstock) Bella is literally bursting with pride. "Never before in human history and art was not a single work, which would have been extended so widely, brought so much happiness, joy and pleasure. There was not anything made that easy, but it became clear to all, "- he said in one of his many interviews.
World Smile Day first celebrated in 1999. The artist believed that this day should be dedicated to a good mood, the words are the motto of the Day: Do an act of kindness. Help one person smile.
A September 19 celebrated annually Birthday "Smiley».